Customer analysis for long-term and healthy business relationships
There are several good reasons to carry out a customer analysis with us. It provides insights into how customers look at you and you learn how to improve your product. In fact, satisfied customers are not only crucial to success in financial terms. A customer base that sees the true value added by your product can become one of your main assets for marketing. It is not an understatement to say that a recommendation from existing customers is an unbeatable sales tool. Let us explain more about the concept of customer analysis and why we think we should evaluate your customers together to unlock new opportunities.
This is how a customer analysis works
When doing customer surveys, there are often two issues that do not get enough focus:
- How do we ensure that we get the result of the survey a fact-based decision basis that we can continue to work with?
- What core questions should this survey answer?
At Hubbster, we believe that the preparatory work is crucial to be able to do a successful customer analysis that really answers your most important core questions and to ensure that you can continue working with the results.
It is important to know what should be prioritized to make customers very satisfied. But it is equally important to discover early on if any customers are dissatisfied, so that the customers do not disappear and a bad reputation spreads.
Systematic customer surveys with a clear NKI (Satisfied Customer Index) and a strong NPS (Net Promoter Score) make it easy to set goals and prioritize efforts to create improvements. By actively working with these and constantly striving to improve customer relationships, you lay the foundation for long-term.
Reasons to do a customer analysis
What are the reasons for investing resources in evaluating your customers? The answer can not be boiled down to one point, but there are several arguments that it is well-invested resources. Or how about:
- Better judgment among customers
- Data that can be used for better marketing and effective campaigns
- Improved segmentation
- Increased customer satisfaction
- Better results
When you use our customer analyzes to create a clearer picture of your customers, you can offer them better service and targeted offers. Thus, they experience your presence as clearer and which contributes to increased customer satisfaction. This can mean that your reputation is strengthened and that the customer base grows further. In addition, it is extremely profitable to retain existing customers, according to HRV By retaining 5% more customers, you can improve your profits by up to 95%.
Meaning of a customer strategy
Delivering high customer value does not only mean that you provide really good customer service. It’s about so much more. In order for you to fulfill the role of a valuable supplier whose service is perceived to maintain the highest possible quality, a holistic approach is required. That process begins immediately when your service or product becomes known to the buyer and it does not end after delivery. By building a customer strategy where the customer’s experience is put at the center with follow-ups, you can create a relationship that leads to a returning customer. That is why it is so important to carry out a customer analysis to really understand the customer’s needs and set up and adapt their customer strategy accordingly.
In addition, satisfied customers are extremely valuable to your brand. With that in mind, we recommend that you analyze the customer base with our help so that you can grow further with its help.
Does that sound exciting?